Researching an interaction-based marketing scheme, discuss the problems they solve and justify your reasoning.

The SNCF "Europe. It's Just Next Door" commercial is an interaction-based marketing scheme. In this commercial, certain doors are placed in different places of a city. Each door represents a country from Europe. So with curiosity, people will open this door and on the door a country is displayed. The countries are Geneva, Brussels, Milan, Stuttgart and Barcelona. When people open a door of a particular country, an LED Monitor covering the whole door is displayed, showing people from that particular country and start to interact with each other. If the door is showing the country of Milan and a person opens the door, it shows a place from Milan and another person communicating with each other from different countries. If the door is showing the country of Barcelona and a person opens it, it shows a place from Barcelona with a group of dancers dancing to certain music and the person will start dancing with those dancers. Or else, if the person opens the Stuttgart door, in order to interact with other people. The Stuttgart people will be on a bike and the other persons are also on a bike and the Stuttgart people take the people for a bike ride around the famous places in Stuttgart.

In this matter people can explore different cultures without having to travel, to explore Europe. People can interact with each other from a monitor as it brings peace throughout the world. Hence, different countries are doing different activities, according to the country's culture, from other countries.If we place at least one door in each county from different countries, the world becomes united and in a better place. Like that, we can decrease wars and people appreciate different cultures from different countries without even paying any money to travel to that particular country. It can be also a form of education because if children have a geography lesson, the teacher can take them to this door and learn about the culture of that particular country. Like that the students will enjoy learning and get more interested in the subject.

YouTube. (2016). SNCF "Europe. It's Just Next Door". [online] Available at: https://www.youtube.com/watch?v=GGW6Rm437tE [Accessed 19 Oct. 2016].